Archive for July, 2009

Clicks Don’t Always Stick

July 22, 2009

In a recent survey of marketing executives from 120 companies garnered some interesting results. The report’s author, Forrester senior analyst Emily Riley wrote in the report that “Brand marketers gravitate toward metrics that measure quantity, not quality.” Essentially, they are still relying on click rates for measurement.

This may have worked five years ago, but it’s outdated and deceiving. Interestingly enough, the marketers rated themselves with an average score of 4.5 out of 10 in regards to the ability to measure the effectiveness of a social media campaign. So at least there are some self aware deficiencies, but that doesn’t solve the problem. As social media marketing develops, more measurement tools will emerge. But the value of counting clicks lessens everyday.

Interactive Marketing

 

 


U2 No Line On The Horizon

July 22, 2009

Big U2 fan. New U2 “No Line On The Horizon:Behind the Scenes” video available on YouTube. Sorry, they’ve disabled the embed code so the best I can do is a link. 

U2 No Line On The Horizon

Whopper Freakout & other BK Virals Have a New Home

July 22, 2009

A new redesigned Burger King U.S. site, BK.com, emerges from beta today, will play host to some of BK’s most talked about ads like Whopper Freakout and “Subservient Chicken”. 

simpsonize

Interactive Marketing

 

 

 

Yahoo Gets a Facelift

July 22, 2009

Yahoo decided to launch its new look months ahead of schedule. From what I could tell, the biggest change in the new design is a customizable left-hand menu that allows users to add links to things like Twitter, Gmail, facebook, etc. The new look is very…Yahoo-ish. 

More on Yahoo facelift

Yahoo

Social Media 

Does Social Media Pay?

July 22, 2009

New research that indicates that companies involved in social media are seeing a return. 

Companies that scored well generally had dedicated — if small — teams focused on social media initiatives. The most successful of these evangelized across the entire organization to gain broad-based support and cooperation. And instead of taking a traditional communications approach based on messaging and talking points, they embrace a conversational mode.”

Social Media