Archive for January, 2010

Cool Video Friday – Wow; Flashback

January 29, 2010

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My Verizon iPhone

January 27, 2010

Tomorrow, Wednesday January 27, 2009 it is rumored that Apple will make two big announcements: a tablet and that the iPhone will no longer be exclusive to Verizon. I’m not losing any sleep over the tablet. But an iPhone on Verizon has been on wish list for..well since the phone came out. 

Once it’s available, if it’s available (this wouldn’t be the first time Apple was supposed to tell the world that the coolest phone on the block would be available for my favorite carrier! 🙂 I’ll be in the Verizon store less than two blocks away on the way home from work. For those of us Verizon diehards that have had to suffer through the deluge of iPhone wannabees; this is exciting.

If you’re Verizon or Apple – thank you.

 

Sorry NBC and Coke: On Thin Ice?

January 25, 2010

Think you’re having a bad year? NBC bumped Jay and launched Conan as the Tonight Show host and ratings plummeted for both, along with ad revenue and repor with local stations that started dissing the shows due to poor ad sales.

Then they decide to bump Conan and fork out $45 million as a going away present. In the meantime neither Jay nor Conan were giving kudos to NBC. Not to mention the $1.5 million on Conans little Bugatti Veyron stunt. If that weren’t bad enough it’s projected that with rising costs of rights and waning of ad sales NBC may actually lose money on the Olympic games for the first time. Ouch. 😦

Now the first of Coke’s two 60 second spots is getting dissed. What do you think, is it that bad?

 

Cool Video Friday – 1

January 22, 2010

As promised today we’ll start cool video Friday! Essentially, any cool video is eligible. If you think you have a cool, viral, or fun video – let me know – maybe I’ll use it for Cool Video Friday! Today’s video is a great blast from the past…Simple Minds! Enjoy!  

 

Viral Marketing – The First Viral Video of 2010

January 20, 2010

Announcing…Cool Video Friday!

January 20, 2010

80’s music, the latest viral video, old TV ads, something funny, or just whatever I think would be fun that day. I’d tell what I’m thinking of for Friday but that would ruin it. Originally I was going to just do 80’s Friday but there is so much cool video out there, and I’m kind of random, that I didn’t want to tie myself to just that. 

The YouTube Effect

January 14, 2010

Social Media is one of those things that people either seem to love it or hate it. The naysayers seem to feel like it is a waste of time or that they don’t have enough time to “get into social media”. Others argue that social media cannot replace nor serve as a platform for building relationships. No different than when the radio, TV, and the telephone came out. Many argued that they detracted from the face to face and would never hit mainstream and that you couldn’t really connect with people, in a meaningful way, through technology.

On the other hand, all of us, as a world community, had the opportunity of participating in the lives of individuals who shared some of the most memorable and paramount experiences of their lives through social media. Rather than it being a question of having enough time for social media, it is, in reality, a question of how deep of a relationship would you like with your friends. Social media will bring you into the lives of your friends more than you probably ever imagined and invite you to get to know more people.

Some examples of people we’ve come to know through the use of social media in 2009….

Read More…

The Day Social Media Failed 

The Million Dollar Hole In One

Social Media is not the Virus 

4 Core Components of an Interactive Marketing Team

January 8, 2010

  This is the year. You’re the lonely guy/gal pushing an increased use of the web in your companies marketing campaigns and your boss finally gave you the thumbs up and tasks you with putting together a team to get it done. Or maybe your company is really trying to turn over a new leaf with the New Year and is ready to try out the whole “internet marketing” thing for a change because everybody keeps talking about it and you don’t want to be left behind. 

Whatever your scenario, if you’re in the marketing world, web marketing, social media, SEO, – all that has or will soon, enter your world. The challenge is that, for many, it is unchartered territory and with unchartered territory comes exploitation. Social Media Guru’s start knocking on your door. 🙂

For those of you considering acquiring the skillsets necessary to execute web marketing strategies in-house or if you’re evaluating agencies to do web marketing for you; there are 4 core skillsets that you’ll want to consider; 

1. Strategy – This is the guy/gal with the big picture. Expect this person to develop the objectives, strategies and contribute to tactics conversations. This individual needs to have experience with PPC ads, Analytics, Social Media, Conversion rates, A/B testing, User Experience, engagement, word of mouth, “sharing”, and SEO for a short, broad list. Not that this person would do all of this but know enough to find the right people for the remaining core skillsets. This person would also drive the maintenance of sites or content for relevancy.

2. Build – This category can get pretty big. You’ll definitely need resources that can “skin” and “skeleton” a website. The “skin” being the front-end graphics and code for the stuff the user actually sees and the “skeleton” being the backend Content Management System (CMS) or anything that ties into a database. But along with actually building the site, you’ll need people that can write the copy, take pictures, or produce any kind of asset that you’ll use on the site. Sometimes these are all done by one person but one of these “build” creative skills will be subpar. Your site may be pretty but the copy will leave something to be desired. 

3. Optimize – This person is going to help guide the two C’s; copy and code. For the copy, he’ll optimize the site by identifying the most profitable keywords per page of your site to increase the value search engines assign to your site as well as the meta information. With regards to the code this person will know how to “package” the site to increase indexability. Robots.txt’s, sitemaps, Google Website Optimizer, keyword density, link-building, on-page SEO are all things this person should be familiar with. 

4. Measure – This is essentially your marketing insights guy. This person gets involved with A/B testing to increase conversions before deployment, and then with a website monitoring service like Google Analytics and Google Webmaster Tools. Really this guy is key to capturing ROI, increasing conversions, and identifying user behavior, demographics and desired attributes for your product or service. 

If you get into web marketing this year, I hope this helps bucket-ize the skill sets that you’ll need in your team…or yourself.:)  And if this is all as clear as mud, let me know. 

Watch the Ball Drop Live!

January 1, 2010

Watch live streaming video from 2010 at livestream.com

Watch the Ball Drop Live!

January 1, 2010

<div style=”font-size: 11px;padding-top:10px;text-align:center;width:560px”>Watch live streaming video from 2010 at livestream.com</div>