Archive for February, 2010

John Mayer Invites 11 yr. Old to Jam OnStage

February 26, 2010

Austin Christy has been learning the song “Belief” for his mom JoAnna. So the two made their way to a John Mayer concert armed with a sign that read – “Can I play “Belief” with you?”

 

 

After Austins debut in front of 25,000 people, John gave Austin the red Squier guitar and picks he borrowed for the performance. Mayer signed the guitar “To Austin, You rock. Keep playing. See you at your show.”   

Read More

Other Dave Stories;

Effective Online Call to Actions

Interactive Marketing Team

Advertisements

Cool Video Friday – Seth Godin

February 26, 2010

Last Friday we posted a clip of a presentation Malcolm Gladwell gave at a TED Conference and plenty of you seemed to enjoy that. So today I figured I’d do yet another cool clip from TED with Seth Godin. 

Enjoy! 

Cisco’s Augmented Reality

February 25, 2010

Cool Video Friday – What Marketing Can Learn From Spaghetti Sauce

February 19, 2010

If you’re unfamiliar with Malcolm Gladwell he is the author of “The Tipping Point”, “Blink”, “Outliers” and another one that was recently released that is a compilation of some of his writings for the New Yorker called “What the Dog Saw”. Great stuff. Here is a presentation he gave at TED. Classic video – really great presentation about the marketing lessons we can learn from Spaghetti Sauce. 

 

Free Download! The State of Inbound Marketing 2010

February 18, 2010

HubSpot just released the 2010 State of Inbound Marketing Report! In this report you’ll find updated data on what tactics inbound marketers found success with, and which they did not. Among the key takeaways are:

* Inbound marketing-dominated organizations average 60% lower cost per lead than outbound marketing-dominated organizations.
* Over 40% of customers using Twitter, LinkedIn, Facebook and company blogs have generated a customer from that channel. 

The report is designed to help businesses and marketers understand the current usage and results of inbound marketing. What is inbound marketing? Essentially, inbound marketing is using relevant content to attract an audience. “Inbound marketers offer their audiences useful information, tools and resources to attract these people to their site, while also interacting and developing relationships with customers on the web. Inbound marketing tools include blogging, content publishing, SEO, social media and social networks.”

I’ve used Pull marketing interchangeable with inbound marketing. Pull marketing is in contrast with Push marketing, the historically dominant approach to marketing. Push marketing focuses on using pushing out to content to the masses through mediums that are being increasingly ignored. (Think TiVo, hulu, XM radio, etc.) Pull marketing is less of targeting your audience than it is using content you publish to let your audience target you.

So enjoy the read and some interesting stats!

Download Free State of Inbound Marketing Report

Related Articles:

Making Effective On-Site Promos

What’s All the Buzz? Google Buzz

The YouTube Effect 

Brand vs. Reputation

February 17, 2010

A few years ago I came across an interesting book called “No Logos” and wanted to revisit it to see if I still disagreed with it as much as I did the first time.:)

                           

Naomi – “This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition.”

Dave – The key words in that sentence are “the brand-name secrets”. I think what she should be more clear about here is that what she feels will fuel the political movement isn’t the brand or brands – it is how the companies that manage those brands produce their products.

Naomi – “I had been doing some research on university campuses and had begun to notice that many of the students I was meeting were preoccupied with the inroads private corporations were making into their public schools. They were angry that ads were creeping into cafeterias, common rooms, even washrooms;”

Dave – As media becomes increasingly decentralized and it becomes painfully obvious that no one is listening anymore to traditional media (can you say TiVo?) marketers are chomping at the bit to find where they can reach you at a time that their message is relevant and you’ll actually listen. I think the students were upset that the ads weren’t relevant to them, not that the ads represented corporate inroads into their schools. If the ads were relevant and added value I don’t think they’d mind. 

Naomi – “They also had serious ethical concerns about the practices of some of the corporations that their schools were becoming entangled with – not so much their on-campus activities, but their practices far away, in countries like Burma, Indonesia and Nigeria.”

Dave – What Naomi Klein is talking about is transparency. It’s not about a logo, or a brand.The swoosh, the shell, and the golden arches are logos, trustmarks that help me recognize a product. Naomi is talking about a companies reputation and ethos – not a brand. A brand, in short, is the emotions associated with particular product based on experience, Word of Mouth, etc. A reputation refers to the company; not the product. How the company operates, treats vendors, employees, the community and environment determine its reputation. The emotions and perceptions associated with the product determine the brand.

Human rights violations, unethical business practices, animal cruelty, and poor environmental stewardship impact a company’s reputation – not the brand. Consumers may still have a positive brand experience with a product manufactured unethically.

The trend that Naomi saw was transparency. And I’d have to agree. (and that may be the only thing we agree on) Probably the most resisted and powerful trend in recent years is the demand of transparency. So much so that Clay Shirkey of McKinsey & Company called transparency the “new marketing”. 

What do you think?

RELATED ARTICLES

The Conversion Trail 

Google Buzz

Pushy Providers of Absolute Irrelevant Information

Ode to User Interface

February 16, 2010

Couldn’t have said it better myself. What is the greatest contributor to the success of Apple and Google…clean, simple, intuitive UI. 

googleproduct

What’s all the Buzz?

February 16, 2010

Cool Video Friday – Rock Me Amadeus

February 12, 2010

Making On-Site Promos Effective

February 11, 2010

I’m pretty big into acronyms or alliteration. It really makes it easy, for me, to keep things organized in my head. So when I was trying to put together some things that I always wanted to keep in mind when it came time to make effective on-site promos, I resorted to the same tactic. “On-site promos” may be the wrong words.

Calls to Action might be more accurate. In reality these things, whatever you want to call them, are key to conversion. These are the things that move people down the conversion funnel to a point where their visit becomes profitable to you. So these puppies are vital to increasing the conversion on your site and forgetting to use call to actions or not using them effectively can make a big difference on the conversion success of your website. 

So here’s effective call to action tips…with the added bonus of being in a cool, memorable acronym. 🙂

Prominent – Above the scroll. If it really is something that your audience is interested in then put it in a place where they can see it. With heatmaps and user research we know quite a bit about where to put things to make it prominent to the user. Not in your face and annoying – visible. 

Easy – Please, please, please make it easy for me to do something. Converting shouldn’t be a chore. Your content, done right, will be what drives me to convert and so when I’m ready to convert make it quick and easy or I’ll leave. Hint – facebook only asks 6 questions to join. 

Actionable – Along the same lines of being easy, the conversion process needs to be paved with actionable links. If you get me excited with your content and with the call to action that I can convert then let me do it right there. 

Relevant – This really goes without saying but don’t offer me 10% off of origami books when I’m looking at marketing books. Make it seasonal, related to my behavior and interests, competitive, casual and in a bite size chunk. 

Shareable – I don’t know if that’s a word but it does the job. Social networks have become the underpinnings of the web and search engines are in a race to index those networks and the interactions in them and use them to provide the most relevant results for searchers. You’re leaving a lot on the table if you don’t allow your call to action to be spread by your evangelists. This is probably the easiest, high ROI, low-hanging fruit that gets forgotten. 

Related Articles…

The First Viral Video of 2010

4 Core Components of an Interactive Marketing Team

Social Media is not the Virus