Free Download! The State of Inbound Marketing 2010

HubSpot just released the 2010 State of Inbound Marketing Report! In this report you’ll find updated data on what tactics inbound marketers found success with, and which they did not. Among the key takeaways are:

* Inbound marketing-dominated organizations average 60% lower cost per lead than outbound marketing-dominated organizations.
* Over 40% of customers using Twitter, LinkedIn, Facebook and company blogs have generated a customer from that channel. 

The report is designed to help businesses and marketers understand the current usage and results of inbound marketing. What is inbound marketing? Essentially, inbound marketing is using relevant content to attract an audience. “Inbound marketers offer their audiences useful information, tools and resources to attract these people to their site, while also interacting and developing relationships with customers on the web. Inbound marketing tools include blogging, content publishing, SEO, social media and social networks.”

I’ve used Pull marketing interchangeable with inbound marketing. Pull marketing is in contrast with Push marketing, the historically dominant approach to marketing. Push marketing focuses on using pushing out to content to the masses through mediums that are being increasingly ignored. (Think TiVo, hulu, XM radio, etc.) Pull marketing is less of targeting your audience than it is using content you publish to let your audience target you.

So enjoy the read and some interesting stats!

Download Free State of Inbound Marketing Report

Related Articles:

Making Effective On-Site Promos

What’s All the Buzz? Google Buzz

The YouTube Effect 


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