Cool Video Friday – What Marketing Can Learn From Spaghetti Sauce

If you’re unfamiliar with Malcolm Gladwell he is the author of “The Tipping Point”, “Blink”, “Outliers” and another one that was recently released that is a compilation of some of his writings for the New Yorker called “What the Dog Saw”. Great stuff. Here is a presentation he gave at TED. Classic video – really great presentation about the marketing lessons we can learn from Spaghetti Sauce. 

 

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