Stream Every Major Motion Picture Ever Created in Less than 4 Minutes

March 10, 2010

Cisco today announced the future of delivering web. According to the release – “It enables the entire printed collection of the Library of Congress to be downloaded in just over one second; every man, woman and child in China to make a video call, simultaneously; and every motion picture ever created to be streamed in less than four minutes.”

Learn More about Cisco’s zippy internet…

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Radian 6 Engagement Console

March 10, 2010

Todays Funeral for IE 6

March 4, 2010

According to CNN, “More than 100 people, many of them dressed in black, are expected to gather around a coffin Thursday to say goodbye to an old friend.”

May IE 6 rest in peace but in the words of someone identified as Eddie Escher, “I feel terrible admitting this, but … I never really liked him,…He had so many hang-ups, and he looked awful — especially in his later years.”

Read the Article on CNN – IE 6 Funeral

Pantone Announces the Color of the Year

March 1, 2010

This is going to be a random post. There is one color that I’ve never liked. When I was growing up this color was everywhere. It was so dominant that everyone from pizza shops to leg warmers – used it incessantly. Everywhere I turned this color was either the accent or the leading color of everything and for some reason I’ve never liked it. When I first saw it I thought “Jeepers, that’s just ugly. How can you like that color? It’s hideous.”

Something along those lines. 🙂

Well, apparently that color is the Color of the Year for 2010 as designated by Pantone. Introducing…Turquoise. According to Pantone – 

Turquoise Transports Us to an Exciting, Tropical Paradise While Offering a Sense of Protection and Healing in Stressful Times”

Barf. Thankfully, I’ve lived 30+ years and I couldn’t tell you what the Pantone color of the year was for any of those years. Let me know when it is orange, blue or brown. So be on the lookout for all those fun flashbacks from the 80’s to show up in turquoise. I can handle the music but I’m not pegging my pants again.

John Mayer Invites 11 yr. Old to Jam OnStage

February 26, 2010

Austin Christy has been learning the song “Belief” for his mom JoAnna. So the two made their way to a John Mayer concert armed with a sign that read – “Can I play “Belief” with you?”

 

 

After Austins debut in front of 25,000 people, John gave Austin the red Squier guitar and picks he borrowed for the performance. Mayer signed the guitar “To Austin, You rock. Keep playing. See you at your show.”   

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Cool Video Friday – Seth Godin

February 26, 2010

Last Friday we posted a clip of a presentation Malcolm Gladwell gave at a TED Conference and plenty of you seemed to enjoy that. So today I figured I’d do yet another cool clip from TED with Seth Godin. 

Enjoy! 

Cisco’s Augmented Reality

February 25, 2010

Cool Video Friday – What Marketing Can Learn From Spaghetti Sauce

February 19, 2010

If you’re unfamiliar with Malcolm Gladwell he is the author of “The Tipping Point”, “Blink”, “Outliers” and another one that was recently released that is a compilation of some of his writings for the New Yorker called “What the Dog Saw”. Great stuff. Here is a presentation he gave at TED. Classic video – really great presentation about the marketing lessons we can learn from Spaghetti Sauce. 

 

Free Download! The State of Inbound Marketing 2010

February 18, 2010

HubSpot just released the 2010 State of Inbound Marketing Report! In this report you’ll find updated data on what tactics inbound marketers found success with, and which they did not. Among the key takeaways are:

* Inbound marketing-dominated organizations average 60% lower cost per lead than outbound marketing-dominated organizations.
* Over 40% of customers using Twitter, LinkedIn, Facebook and company blogs have generated a customer from that channel. 

The report is designed to help businesses and marketers understand the current usage and results of inbound marketing. What is inbound marketing? Essentially, inbound marketing is using relevant content to attract an audience. “Inbound marketers offer their audiences useful information, tools and resources to attract these people to their site, while also interacting and developing relationships with customers on the web. Inbound marketing tools include blogging, content publishing, SEO, social media and social networks.”

I’ve used Pull marketing interchangeable with inbound marketing. Pull marketing is in contrast with Push marketing, the historically dominant approach to marketing. Push marketing focuses on using pushing out to content to the masses through mediums that are being increasingly ignored. (Think TiVo, hulu, XM radio, etc.) Pull marketing is less of targeting your audience than it is using content you publish to let your audience target you.

So enjoy the read and some interesting stats!

Download Free State of Inbound Marketing Report

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Brand vs. Reputation

February 17, 2010

A few years ago I came across an interesting book called “No Logos” and wanted to revisit it to see if I still disagreed with it as much as I did the first time.:)

                           

Naomi – “This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition.”

Dave – The key words in that sentence are “the brand-name secrets”. I think what she should be more clear about here is that what she feels will fuel the political movement isn’t the brand or brands – it is how the companies that manage those brands produce their products.

Naomi – “I had been doing some research on university campuses and had begun to notice that many of the students I was meeting were preoccupied with the inroads private corporations were making into their public schools. They were angry that ads were creeping into cafeterias, common rooms, even washrooms;”

Dave – As media becomes increasingly decentralized and it becomes painfully obvious that no one is listening anymore to traditional media (can you say TiVo?) marketers are chomping at the bit to find where they can reach you at a time that their message is relevant and you’ll actually listen. I think the students were upset that the ads weren’t relevant to them, not that the ads represented corporate inroads into their schools. If the ads were relevant and added value I don’t think they’d mind. 

Naomi – “They also had serious ethical concerns about the practices of some of the corporations that their schools were becoming entangled with – not so much their on-campus activities, but their practices far away, in countries like Burma, Indonesia and Nigeria.”

Dave – What Naomi Klein is talking about is transparency. It’s not about a logo, or a brand.The swoosh, the shell, and the golden arches are logos, trustmarks that help me recognize a product. Naomi is talking about a companies reputation and ethos – not a brand. A brand, in short, is the emotions associated with particular product based on experience, Word of Mouth, etc. A reputation refers to the company; not the product. How the company operates, treats vendors, employees, the community and environment determine its reputation. The emotions and perceptions associated with the product determine the brand.

Human rights violations, unethical business practices, animal cruelty, and poor environmental stewardship impact a company’s reputation – not the brand. Consumers may still have a positive brand experience with a product manufactured unethically.

The trend that Naomi saw was transparency. And I’d have to agree. (and that may be the only thing we agree on) Probably the most resisted and powerful trend in recent years is the demand of transparency. So much so that Clay Shirkey of McKinsey & Company called transparency the “new marketing”. 

What do you think?

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